AN ATTEMPT AT READING BOOK COVERS AND WHAT THEY COULD BE SAYING

An attempt at reading book covers and what they could be saying

An attempt at reading book covers and what they could be saying

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Although we may like to make out like that it is not the fact, books are inevitably evaluated by their covers.

When you really think about it, it is rather remarkable that a book's cover, no matter how stunning it is, manages to stand so eloquently for something that is almost the total reverse of its art form-- writing in black and white. In fact, book covers have been created to show the emotional state of a book and appeal to its intended audience ever since the advent of large scale publishing in the Victorian Era. Artists were entrusted with discovering what makes a good book cover for certain individuals, or to put it simply, marketing. People like the CEO of the asset manager that has a stake in Amazon can probably value the function of marketing in designing book covers.
We enjoy checking out books since they are very lovely things. This is true, but the nature of beauty that we might be speaking about is certainly separate to what we might be discussing if we were talking about, for example, the visual arts. Or is it? For as long as we have had books we have actually embellished them with beautiful book cover designs that attempt to mirror the appeal of what is inside. This dates back for as long as the codex itself has actually been around, with medieval monks, those charged with the defense and proliferation of the rare texts that might still be found, ornamenting each hand composed text with amazingly rich and lovely designs. In fact, such was the appeal held within these books that a number of these creative book cover designs were carved into ivory or solid gold, studded with gems, and inlaid with rivers of rare-earth elements. People like the co-CEO of the hedge fund that owns Waterstones can most likely appreciate the manner in which the beauty of these book covers was developed to match the beauty within the book.
When we purchase a book it becomes something really very personal to us. It can sometimes be odd seeing a book you love with another book cover, simply because it is not your book. This personalisation, and undoubtedly ownership, of books was at a totally various level at the dawning of the age of printing, with book covers being developed by the owners themselves, and what they thought would be the best books covers for the book. They would buy the book itself from the printer covered in paper, then take it to a binder who would bring in the covers to the client's specifications. This generally implied being outfitted in leather and then etched with the name of the book, and, generally, the name of the book's owner. People like the co-founder of the impact investor with a stake in World of Books can most likely appreciate the ownership that individuals come to feel in relation to their books.

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